Crash Course in Digital Advertising

Crash Course in Digital Advertising

Hopefully you read my introduction and you know what’s going on. If you haven’t the short of it is, I am trying to start a web based career, and I am letting you in on all of my secrets as I go.

Ok, so here we go. I have no secrets. I also have no idea what I’m doing. I’ve read some books and I’m taking some online courses, both of which we will get into later, and everything else is seat of my pants business planning. Which isn’t to say that I don’t have a plan. I think I have a great vision, but I’m sure everyone thinks that their idea is just the best idea ever conceived. I also have no idea how to get to the end goal. I know exactly where I want to be, but I don’t have a GPS, or even a map, and I keep getting lost along the way. It’s like following the yellow brick road, only a tornado has come through and scattered the bricks all over, and I’m hopscotching across the path with no idea if I’m going the right way or taking the steps in the correct order. But I guess that’s the joy of this Blog. You may learn what to do, and what not to do. You may also be thoroughly entertained as I fall flat on my ass. Together we will learn what works and what doesn’t.

As I said I have a great plan, at least what I believe to be a great plan. I’m not going to tell you what it is. Well, not yet anyway…..

Crash Course in Digital Advertising


I am starting a new career digital in copywriting, creative writing, blogging, and some light journalism. “How does one do that?” you ask. Well, I have no idea. I really don’t. All I know is that I am 39 years old, and this is the first time that I can honestly answer the question. You know the one, “What do you want to be when you grow up?” I know what I want to do, and I even know who I want to do it for, I can even tell you how I got to this point. I just don’t where to go from here.

So. Here we are. My plan, so far, is to just write about it…..

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